Meet Joel Scheele, New Rep at TWP Distribution

Joel Scheele brings over 15 years of experience in the hospitality industry, with deep roots in West Michigan and a longstanding passion for wine. Throughout his career, he has developed a strong appreciation for thoughtfully crafted wines and the stories behind them—making him a natural fit for the TWP Distribution portfolio.

Joel is excited to partner with accounts to introduce a curated selection of boutique wines, offering both product knowledge and a service-driven approach that reflects his hospitality background. He understands what resonates with guests and is committed to helping you build a wine program that feels both elevated and approachable.

Outside of work, you can find Joel spending time with friends and family or out on the golf course—always enjoying the same sense of connection and experience that great wine brings to the table.